Top 6 Mistakes to Avoid When Importing from China to Europe
Importing from China to Europe can be a highly profitable strategy, but only if managed correctly. From small businesses to large distributors, many companies rely on door-to-door shipping from China to simplify logistics and reduce operating costs. However, even experienced importers can fall into common traps that lead to delays, unexpected expenses, or cargo issues.
In this post, I’ll share the six most common mistakes importers make—and more importantly, how to avoid them. These insights come from years of handling China to Europe shipping projects across various industries.
1. Unverified Suppliers in Shipping from China to Europe
One of the costliest mistakes is trusting a supplier solely based on low pricing or polished online listings. Fraud, substandard goods, or unreliable shipping timelines can quickly turn a good deal into a nightmare.
How to avoid it:
Always verify the supplier’s credentials. Ask for their business license, export certificates, and past client references. Use reputable B2B platforms that offer buyer protection, and whenever possible, arrange a third-party factory audit. A reliable freight forwarder can also help you confirm the supplier’s export capabilities before you finalize the deal. This extra step ensures your China to Europe shipping process starts on the right foot.
2. Misusing Incoterms in China to Europe Shipping
Many importers rush to choose Incoterms like EXW, FOB, CIF, or DDP without truly understanding what each term means. As a result, they take on hidden responsibilities and costs—or run into customs problems.
How to avoid it:
Before choosing a shipping term, make sure you clearly understand the responsibilities, risks, and cost implications of each option. For instance:
EXW (Ex Works): Buyer handles the shipment from the seller’s warehouse onward.
FOB (Free On Board): Seller covers delivery to port and export clearance; buyer takes over after goods are on board.
CIF (Cost, Insurance, and Freight): Seller covers sea freight and insurance, but destination fees are on the buyer.
DDP (Delivered Duty Paid): Seller handles everything—shipping, customs, taxes, and delivery to your door.
Choosing the wrong term could result in unexpected charges or delayed shipments. That’s why I always recommend consulting a logistics expert beforehand. At GB INTL Freight, we support all Incoterms and help you choose the one that best fits your cargo, budget, and timeline.
3. Ignoring EU Rules When Importing from China to Europe
Europe has some of the strictest import standards in the world. Products must comply with safety, environmental, and labeling regulations. If your goods don’t meet the necessary certifications (like CE, RoHS, or REACH), they may be detained or rejected by customs.
How to avoid it:
Talk to your supplier about required certifications early in the sourcing process. Request copies of test reports or compliance declarations. A knowledgeable freight forwarder can help review these documents before shipment, avoiding potential hold-ups and fines.
4. Poor Packaging in China to Europe Shipping
Improper packaging is a major reason goods arrive damaged, especially on long routes like China to Europe shipping. This increases refund claims, delays, and extra costs.
How to avoid it:
Always ask your supplier to use export-grade packaging suited to your product type. For fragile or high-value items, consider using foam inserts, pallets, or waterproof wrapping. We at GB INTL Freight also provide packaging checks and reinforcement services to ensure your cargo survives the journey intact.
5. Customs Errors in Shipping from China to Europe
Customs clearance is more complex than many importers realize. Errors in the invoice, HS codes, or declared value can cause unnecessary inspections, fines, or even cargo seizure.
How to avoid it:
Make sure your paperwork is accurate and complete. Work with a professional customs broker or freight forwarder who understands the clearance process for your destination country. If you want to reduce your involvement, consider DDP shipping from China, where we handle customs, duties, and taxes on your behalf.
6. No Tracking in Door-to-Door Shipping from China to Europe
Lack of visibility is another major issue. If you don’t know where your goods are or when they’ll arrive, it disrupts your sales cycle and customer satisfaction.
How to avoid it:
Choose a freight forwarder that offers real-time tracking and milestone updates. With GB INTL Freight, you’ll get proactive communication throughout the entire door-to-door shipping from China process—so you always stay in control.
How GB INTL Freight Can Help You Avoid These Mistakes
At GB INTL Freight, we specialize in China to Europe shipping and tailor our services to suit your needs. Whether you need a full door-to-door shipping from China solution, support with customs clearance, or simply guidance on Incoterms, we’re here to help.
